Surya Agro launches premium range of “Italiano” cookies

This is the latest launch from Surya agro (makers of priyagold), a delicious combination of quality and richness(new range of cookies by Priyagold) which is available in four varieties - Butter, Chocolate, Coconut and Ajwain. There will be two types of packs to begin with - 140gms cylindrical pack and 140gms ATC pack priced at Rs 50 and Rs 25 respectively.The premium packaging, besides appealing to the kids and the young also ensures that the cookies remain fresh and crisp and do not lose the taste and aroma.The crisp and fresh Italiano cookies are healthy and nutritious .These are made up of best possible and carefully selected ingredients like Wheat Flour, Edible Refined Hydrogenated Vegetable Oil, Sugar, Spices, Leavening Agents, Iodised Salt, Invert Syrup, Liquid Glucose, Yeast, Permitted Emulsifiers, Papain and Dough Conditioners. Like all products of Surya Food there is stringent check on quality of inputs and the process of making cookies.Commenting on the introduction of Italiano cookies in the already existing basket of products, Mr. Shekhar Agarwal, Executive Director Surya Food & Agro Limited says, “This is our first attempt to cater to the high end strata of the society by entering into the super premium cookies segment which is at present dominated by international brands. With our latest offering, we will fulfill the expectations of our customers the way we have done earlier by providing them high quality products at reasonable prices.”The Company will also introduce smaller packs of these premium-segment cookies in the market. Surya Foods will like to cater to the average consumers who would like to taste the premium product. Affordability continues to be a major market mantra for Surya Food. Smaller packs will also give better product variation in the existing range.The Italiano cookies will be available as a ready-to-eat product at railway platforms across India in stalls won and run by the company from the Indian Railway Catering and Tourism Corporation Ltd. (IRCTC).For distribution, the company will utilize existing network of Priyagold biscuits and Freshgold fruit juices and offer more discount to retailers so that they are attracted to keep the products.